{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brands drive direct exposure through social media sites advertising, star partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not transformed a lot in decades; it does not have TikTok, and doesn't give celebs free pu